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 Laura Kempke
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Laura Kempke
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Laura Kempke works with companies across the technology, life sciences and advanced materials industries to guide their public relations, social media and analyst relations strategies.
Kempke also manages Schwartz's content marketing services, which are designed to reach clients' target audiences directly through articles, blogs, Twitter, video, ebooks, case studies, email newsletters, white papers, podcasts, interactive presentations, images and other types of material. Content marketing programs can support marketing functions such as lead generation and lead nurturing, as well as more traditional PR activities like thought leadership. She also works with the Agency's SEO group to optimize content for search and, more broadly, to design PR programs that are in line with clients' SEO strategies.
In technology, Kempke's work spans industries such as enterprise software, application development and open source, telecommunications, security, and manufacturing and supply chain software. Clients have included Aspen Technology, Digium, GeoTrust (acquired by VeriSign), Invincea, JBoss (now part of Red Hat), VFA and Ximian (purchased by Novell).
Kempke also works with clinical stage life sciences companies, biotech tools and service providers, and diagnostics companies. Recent work has focused on oncology drugs in development and marketed diagnostics.
Campaigns on behalf of performance products companies include launching Nanocomp Technologies and stimulating interest among potential customers and partners in that firm's textiles made of carbon nanotubes. Kempke also headed the Schwartz team that served one of the largest manufacturers of synthetic fibers used in body armor, highly engineered ropes and industrial products.
Her clients have reached scientific, technical, employee, investor and general audiences through traditional and social media, analysts, awards and events. Coverage ranges from Barron's, The Wall Street Journal, The New York Times and Investor's Business Daily; to Science, Genetic Engineering & Biotechnology News, Scientific American and Discover; to CIO, GigaOm, Slashdot and InformationWeek.
Kempke holds a B.A. in political science from the University of Wisconsin and an M.A. in government from Georgetown University.
Twitter: @laurakempke
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