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Lauren Arnold
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Lauren Arnold brings more than 12 years of communications experience to her position of vice president. Since joining the agency in 1997, Arnold has helped clients in both the healthcare and technology sectors realize their business objectives through high-quality and high-impact public relations programs. Arnold provides strategic counsel as well as consistently secures media coverage in the national press for clients in the biotechnology and pharmaceutical, medical devices and diagnostics, business software and consumer industries.
During her tenure at Schwartz, Arnold has worked with companies in early-stage development as well as large, established public corporations. Representative clients include Agencourt Bioscience, AmpliMed, Boston Scientific, Cyberonics, InnoCentive, MapInfo (recently purchased by Pitney Bowes), Proxima Therapeutics, SONIC innovations, Syncardia Systems and Vasomedical. Pitney Bowes MapInfo is the agency’s oldest account, having been a client for almost 17 years. This account tenure is virtually unheard of in the PR world and Arnold has been on the account since she started at Schwartz.
Arnold particularly enjoys working with the media, securing coverage for her clients in leading business, consumer and professional publications. Coverage highlights include articles in Parade, The Wall Street Journal, BusinessWeek, The New York Times, TIME, Newsweek, The Boston Globe, cover stories in Genome Technology and LIFE, ABC’s “The View,” CNN, CNBC as well as local affiliates across the country. For one client, Arnold secured three in-depth articles as well as inclusion in BusinessWeek’s coveted Web-Smart 50 award in one year. Arnold also represented the client at a scientific conference in Moscow,securing interest and interviews from national reporters.
In addition to mentoring her teams on media relations, Arnold runs the agency’s business press pitching class, providing guidance to junior account staff on how to successfully place national business stories. Arnold has led several successful product and FDA-approval national launches and awareness campaigns. Under her guidance, Arnold’s teams have won numerous industry awards, including the Communicator Awards of Excellence and Publicity Club of New England’s Bell Ringer Awards for the launch of a five-day radiation treatment for breast cancer, the national launch of a digital hearing aid and FDA approval of the first total artificial heart. Prior to Schwartz, Arnold served as a communications correspondent for a mutual fund company. She graduated cum laude from Colby College with honors in English.
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Bilbaomuseets foton publiceras med särskilt tillstånd från copyrightinnehavaren FMGB Guggenheim Bilbao Museoa, 2002 Med ensamrätt. Mångfaldigande av innehållet på denna sajt, helt eller delvis, är förbjudet.
©2008 Schwartz Communications, Inc. |
