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 Ross Levanto
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Ross Levanto
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Ross Levanto joined Schwartz Communications in 1997. Since that time, he has managed PR efforts for more than two dozen acquisitions, with his clients both the acquirer and acquired; coordinated PR during the IPO process for webMethods in one of the most successful offerings ever; and he represented his clients’ U.S. PR efforts in international planning meetings.
Levanto has raised the visibility of a broad range of technology companies in several industries, including application development and open source; security and Web communities. He has seen the evolution of B2B integration and Web services with webMethods and IONA, publicly launched the open source Mono project and crafted messaging for open source desktop vendor Ximian during the Microsoft court case in the early part of this decade.
One of the key vice presidents within the Schwartz security practice, Levanto has led programs within email management for CipherTrust through its acquisition by Secure Computing and for iLumin until it was acquired by Computer Associates, in the Web application testing space for Watchfire up to and beyond its acquisition by IBM, and for identity and access management leader Netegrity through is acquisition by Computer Associates.
Levanto enjoys placing clients in the media. He has successfully placed strategic features in a variety of print and broadcast outlets, including The Wall Street Journal, BusinessWeek, Fortune, CNN and the Associated Press. He has won awards for his efforts, earning a Publicity Club of New England Bell Ringer Award for a BusinessWeek placement and a second award for a tech PR launch program.
Prior to Schwartz, Levanto worked as the first Webmaster at WHDH Channel 7, the NBC affiliate in Boston. He graduated with a bachelor’s degree in communications, summa cum laude, from Boston University. In the fall of 1996, he worked in Vice President Al Gore’s communications office in Washington, where among other duties he performed background research for the Clinton administration’s export encryption policies.
Levanto is also an active volunteer in the local technology scene. He has served as vice president, press and public affairs for the New England Business and Technology Association, which later merged with the Massachusetts Software Council. He is the originator of the Association’s annual awards ceremony, which is still in existence.
Twitter: @rosslevanto
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