Doug Russell
Vice President

Doug Russell brings 19 years agency and corporate communications experience to the role of vice president. A 12-year Schwartz veteran, Russell is a leader of the agency’s Healthcare IT practice group and has extensive experience working with clients in the retail and supply chain, HR and staffing, telecommunications, consumer and materials science sectors.

Russell’s clients have included start-ups that rose to positions of market leadership to billion-dollar business units of established companies like Staples, Schneider Electric, Honeywell International and GE. Of note, the latter three approached Russell directly about working with Schwartz, based on earlier, positive experiences working with him. Today he represents innovative healthcare companies Eliza Corporation, Sequel Systems and American Well in addition to E Ink and TheLadders.

Russell’s particular areas of expertise include message development; thought leadership campaigns; company, product and service launches; and high-level business media outreach. He has placed stories for his clients in such publications as BusinessWeek, CFO, Financial Times, Forbes, USA Today and The Wall Street Journal and has helped clients realize the desired endgame of being acquired (Performaworks by Workscape; TelCove by Level 3 Communications) or going public (iBasis).

Russell’s teams have won several industry awards, including: Publicity Club of New England 2009 Bell Ringer for High Tech B2B Product Service Launch (American Well), 2007 Bell Ringer for Organizational Identity Campaign (Disabled Sports USA) and 2005 Bell Ringer for Best Trade Feature or Commentary Placement (Honeywell Specialty Materials). He has also won 6 additional Publicity Club of New England Merit awards and an ADWEEK Magazine ICON Award for corporate branding objectives for Global eXchange Services (“Life After GE”).

Prior to joining Schwartz, Russell was business media relations specialist at The Weber Group (later Weber Shandwick) in Cambridge, Mass. Before that, he worked in-house at Watson Wyatt Worldwide in Washington, D.C., where he developed and executed PR activities for that international management consulting firm. He started his PR career at Kaufman Public Relations, a Shandwick Company.

Russell earned a B.A. in international relations from the University of Virginia and an M.A. in economics from Johns Hopkins University. He has lived extensively abroad, loves to ski and has done pro bono PR work for Disabled Sports USA and the Wounded Warrior Project. He is married and has a nine year old son.

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